The SEO project
Built the research and writing workflow that produced every article on this page
The project ran across two layers. The first was research-heavy: pull negative reviews from Reddit, niche forums, and review sites; turn the language into a problem table; then build a competitor feature comparison so each article had a real differentiator to lean on. The second was the writing workflow itself, briefed against a target keyword and a primary persona, mapped to a buying stage in the funnel.
- Mined negative reviews of competing platforms (Skool, Mighty Networks, Kajabi, Circle) for voice-of-customer language. The result was a problem-table reference every article pulled from.
- Built a competitor feature research table covering pricing, gamification, course UX, branding, payments, automation, and community moderation across the same competitors.
- Wrote the articles below against that research. Each piece tied to a target keyword, a primary persona, and a funnel stage.
- Why it matters in 2026: the same long-form content is now the source AI tools draw from when answering buyer questions. Investing in deep, original research-led articles is how Passion.io shows up alongside the competitors with bigger SEO footprints.
Decision Fatigue Hits All-Time High in 2025 (Smart Creators Are Fighting Back)
Long-form awareness piece against decision-fatigue keywords. Frames automation as the way out, then routes the reader toward Passion.io as the platform that removes those decisions.
Read on Passion.io →
Coaching Burnout Crisis Hits Record Levels (Smart Solutions Inside)
67% of coaches face severe burnout within 3 years. Long-form piece against high-volume burnout keywords. Routes the reader toward systems that take routine work off the coach's plate.
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Small List, Big Impact: Monetization Strategies for Creators with Under 1,000 Followers
Pulled from the persona research showing that early-stage creators were getting de-prioritized in market messaging. Article addresses the pain directly and routes them toward the platform tier that fits.
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Easy Content Production for Your Monthly Content Calendar: Turn One Idea Into A Month Of Content
Hub-and-spoke content model for creators against the "how to plan content calendar" keyword cluster. Practical how-to piece that ties back to the platform's content tooling.
Read on Passion.io →More published pieces available on request.