How to make more money from customers you already have

Book a free 30-minute retention audit. Within 48 hours, I will send you 3 to 5 specific revenue leaks in your email, lifecycle, or creative follow-up.

$2.4M+ Email revenue contributed at Passion.io across two years.
$784K Black Friday email-attributed revenue at The Original Moon Lamp.
0 to 14 purchases Java Burn cold traffic revival in the first scaled test.

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Passion.io The Original Moon Lamp Oshun Psychic Sharma Java Burn Allfemme Passion.io The Original Moon Lamp Oshun Psychic Sharma Java Burn Allfemme

Growth gets expensive when the backend is weak.

Muddassir Abdur Rub

Buying more traffic is usually the easy answer. The backend tells a different story. Leads go cold. Customers buy once and disappear. Follow-up emails repeat generic claims. Creative tests chase novelty instead of buyer intent.

My work is to find the money already close to the business, then build the email, lifecycle, and creative strategy layer that helps it move.

People notice when the work gets sharper.

"Muddassir has been a key player in crafting some of Passion.io's most impactful marketing campaigns."
Matthias Bellmann, Founder, Passion.io
"Under tight deadlines, he wrote countless emails, created messaging frameworks for significant product launches, and added fresh, creative perspectives to ad campaigns that truly drove results."
Head of Marketing, Passion.io
"Muddassir is one of the most intelligent and strategic humans I've ever worked with. He goes above and beyond to see his clients succeed."
Anna R., Director, Creator Economy
"Muddassir is absolutely fantastic. So much thought went into this project. Very refreshing to work with someone who thought like a marketer, about the customers' needs, wants, pains and fears, and incorporated all of that into the copy."
Sarah M., Founder, DTC brand
"One of our top executives recognized the marketing team's achievements, singling out Muddassir during what he called 'the best week of the year in marketing.'"
Senior Creative Strategist, Passion.io
"Muddassir is an experienced marketer who shared valuable strategic insights for my business. I recommend working with him."
Upwork client review, SaaS email strategy
"So much thought went into this project. It was refreshing to work with someone who thought like a marketer, about the customers' needs, wants, pains and fears."
Upwork client review, email and funnel work
"Hire him. Muddassir is one of the most intelligent and strategic humans I've ever worked with. He goes above and beyond to see his clients succeed."
Upwork client review, ConvertKit engagement
"Under tight deadlines, he wrote countless emails, created messaging frameworks for significant product launches, and added fresh, creative perspectives to ad campaigns that truly drove results."
Passion.io team feedback
"Muddassir is an experienced marketer who shared valuable strategic insights for my business. I recommend working with him."
Upwork client review, strategy work
"Muddassir has been a key player in crafting some of Passion.io's most impactful marketing campaigns."
Matthias Bellmann, Founder, Passion.io
"Muddassir is absolutely fantastic. So much thought went into this project. Very refreshing to work with someone who thought like a marketer."
Upwork client review

Start with the revenue already close to you.

A free audit is not a long pitch. We look at the list, lifecycle, offer, or creative bottleneck and find the first useful move.